Why is it important to have your logo in vector format? What does it even mean? Here’s a quick guide on why you need some vector in your life.
VECTOR VS. RASTER
Vector and raster are the two types of digital graphics.
Vector images are made up of mathematical data points and paths that can be manipulated without compromising quality. That means you can blow up a vector image to the size of a billboard or reduce it to the size of a pencil eraser without distortion.
Raster images are made of pixels, or thousands of tiny squares of color, and can lose quality when blown up beyond their resolution settings.
IS ONE BETTER THAN THE OTHER?
Both formats are an important part of putting your brand’s best foot forward. Most files you will be working with as a business owner are in a raster format of some sort (.jpg, .png, .tif, .gif) and will work great for many things, as long as the size doesn’t need to be increased dramatically. Vector files (.ai, .eps, .svg) are integral to maintaining the quality of your logo files. You can change the color and size over and over, save and re-save, and your vector graphic will always remain clean and crisp.
I’M TIRED OF MY LOGO SHOWING UP FUZZY AND PIXELATED, HOW DO I MAKE IT A VECTOR?
When logos are drawn by hand or created using software that isn’t meant for creating graphics (Microsoft Word, Paint, etc.) they’re saved in a pixel format that isn’t going to cut it in all applications. We can take these file formats, wave our magic vector wand, and return them to you in a shiny new format that you can use for anything. LITERALLY ANYTHING.